1. Collection and Use of Personal Data

Personal data means information that can be used to directly or indirectly identify you. It may also include information that is linked to information that can identify you.

Personal data does not include information that has been permanently anonymized or aggregated so that it can no longer reasonably be used to identify you.

2. What Personal Data We Collect

Information You Provide

We may collect information that you provide when you use our website, create an account, place an order, contact us, participate in a survey, or communicate with our customer service team.

Depending on how you interact with us, this information may include your name, email address, telephone number, billing address, shipping address, order information, and other contact details.

Payment information may be collected and processed by our payment service providers. We generally do not store your complete payment card information on our own systems.

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including your IP address, browser type, device type, operating system, referring pages, pages viewed, and information about how you interact with our website.

We may also use information such as your approximate location, based on your IP address or similar technologies, to provide and improve our services.

3. How We Use Your Personal Data

We may use personal information for the following purposes:

• To process and fulfill your orders.
• To provide customer service and respond to your requests.
• To communicate with you about your orders, account, or transactions.
• To improve our website, products, services, and customer experience.
• To understand how customers use our website.
• To prevent fraud, abuse, and unauthorized activity.
• To maintain the security and integrity of our website and services.
• To comply with applicable laws and legal obligations.
• To send marketing communications where permitted by law and where consent is required.

4. Marketing Communications

Where permitted by applicable law, we may send you promotional emails about our products, services, special offers, and other updates.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the email or by contacting us directly.

5. Cookies and Similar Technologies

We use cookies and similar technologies to operate our website, remember your preferences, understand website traffic, improve our services, and measure the effectiveness of advertising.

Cookies are small files stored on your browser or device. Some cookies are necessary for the website to function, while others help us understand how visitors use our website.

6. Sharing of Personal Data

We may share personal information with trusted service providers and business partners who help us operate our website and provide our services.

These parties may include payment processors, shipping providers, technology providers, analytics providers, customer service providers, and advertising or marketing service providers.

We only share information where reasonably necessary for these providers to perform services on our behalf or where otherwise permitted or required by law.

7. Business Transfers

If HYPECO or substantially all of its assets are involved in a merger, acquisition, reorganization, sale, financing, bankruptcy, or similar transaction, personal information may be transferred as part of that transaction, subject to applicable law.

8. Legal Compliance and Security

We may disclose personal information when we believe disclosure is reasonably necessary to comply with applicable laws, regulations, legal processes, or governmental requests.

We may also disclose information when necessary to protect our rights, property, users, customers, or business operations, or to investigate suspected fraud, abuse, or unlawful activity.

9. Your Privacy Rights

Depending on your location and applicable law, you may have rights regarding your personal information, including the right to:

• Request access to your personal information.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal information.
• Object to or restrict certain processing activities.
• Withdraw consent where processing is based on consent.
• Request a copy of certain personal information in a portable format.

To exercise your applicable privacy rights, please contact us using the contact information provided on our website. We may need to verify your identity before processing certain requests.

10. Data Security

We use reasonable technical, administrative, and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, or destruction.

However, no method of transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

11. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide our services, comply with legal obligations, resolve disputes, and enforce our agreements.

12. Third-Party Websites and Services

Our website may contain links to third-party websites, applications, or services. We are not responsible for the privacy practices, content, or security of third-party websites.

We encourage you to review the privacy policies of third parties before providing them with your personal information.

13. Children's Privacy

Our website is not intended for children who are not legally permitted to use online shopping services. We do not knowingly collect personal information from children in violation of applicable law.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, business practices, or legal requirements.

When we make changes, we will update this page with the revised policy. Your continued use of our website after the updated policy becomes effective constitutes your acknowledgment of the changes, where permitted by law.